Back To Schedule
Thursday, August 9 • 11:00am - 12:30pm
The Business of Asian American Athletes: The Olympics And Beyond

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Following the Winter Olympics with Chloe Kim’s gold medal success and a record number of Asian American figure skaters, advertisers have flocked towards these AAPI athletes making waves in the mainstream media. Although they’ve become more marketable, a question remains: are they perceived as American? We explore the business of branding athletes, the history of exclusion and racism towards Asian Americans, and ask: are things changing?

avatar for James Koh

James Koh

Broadcaster, DIRECTV
A four-time Emmy winner, Koh is currently a NFL analyst and host for DIRECTV, a play-by-play voice for EA Sports and a writer for both Yahoo! Sports and the New York Daily News. He previously held various broadcasting positions at NFL Network and at local news affiliates in Los Angeles... Read More →
avatar for Annie Park

Annie Park

Professional Golfer, Ladies Professional Golf Association
Professional golfer on the LPGA Tour from Levittown, N.Y. Winner of the 2018 ShopRite LPGA Classic. Symetra Tour Player of the Year in 2015 after winning three times. As a freshman at USC, led the Trojans to its third NCAA title while winning four events, including the 2013 NCAA Women's... Read More →
avatar for Anita Sehgal

Anita Sehgal

Senior Vice President, Marketing and Communications, Houston Astros
Anita Sehgal joined the Astros as Senior Vice President, Marketing and Communications in January 2015. In her fourth season with the ballclub, Anita provides strategic leadership for the ballclub’s advertising, marketing, communications, broadcasting and alumni relations, including... Read More →
avatar for Ken Sheirr

Ken Sheirr

VP of Marketing, Houston Rockets
Ken Sheirr is in his 18th season with the Houston Rockets. As Vice President of Marketing, he’s responsible for Brand Management, Creative Services, Media Strategy and Planning, Digital Marketing and Communications, Community Relations, Game Presentation, Event Production and... Read More →

Thursday August 9, 2018 11:00am - 12:30pm CDT